Since 1848 caring about people has been an essential part of Westfield Group's culture and core values. They are viewed as the relationship company. They value their employees as much as their customers. Westfield’s HR leaders partnered with viperks to provide an easy to implement and cost effective program for their employees. More importantly they found it fell right in line with their people-first culture and employee Total Rewards program. Westfield Group launched their branded viperks-powered company store in November of 2015.